By Ray Ratto (CBSSports.com) - With so much shock and consternation over Ohio State’s painfully orchestrated admission that head coach Jim Tressel told a few fibs about when he knew what he knew about TattooGate, it may be time for a reminder of the first fact of life in college sports.

You can’t shame these people. Ever.

Scream all you want. Screech “Hypocrite!” and “J’accuse!” until you’re purple in the mouth. Bemoan the double standards so liberally applied with the largest audience you can gather.

It makes no never mind to them. They are not here to amuse your sense of righteous indignation, and are laughing uproariously at your moment of triumphant scorn, because they win anyway.

They always win. They always have, and they always will, as long as they have enough money to cover everything they ever wanted.

You know, like Ohio State.

The show Tressel and school president Gordon Gee put on was transparently preposterous, and they knew it would be. The Yahoo cops had them, and they knew somebody could get them eventually.

But they didn’t care because they didn’t have to. They’re making payroll, and they made it big last year. They’ll make it big next year. They’ll make it big every year, because in Ohio, TOSU means more than nearly anything else. The Horseshoe will be filled because it is a sacred rite in that state, and the money will pour in because it never doesn’t…..

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1. No more use in pretending about priorities at The Ohio State
2. Tressel has not resigned nor been fired Ohio State AD sources say
3. Tressel knew of gear scheme? Press conference set for 7pm
4. Buckeye Headlines; including thoughts from Rich Rodriquez if anyone cares
5. Tressel remains coach; suspended 2 games, fined $250,000